Tennis Foundation

NEC Wheelchair Tennis Masters


Our Role

Art Direction

Brand Idenity



The Tennis Foundation, Great Britain’s leading tennis charity first appointed somethingcreativ in 2013 to work on creating the brand identity, marketing and event collateral around the ‘NEC Wheelchair Tennis Masters’. The ITF’s end of season finale and marquee singles event of the UNIQLO Wheelchair Tennis Tour, featuring the top eight men and women along with the top six quads for the ITF year-end wheelchair singles championship. which was held here in Great Britain from 2014-2017.

We were responsible for creating and delivering the brand identity, marketing (print and digital assets) and venue branding around the ‘NEC Wheelchair Tennis MASTERS’ event. Hosted by the Tennis Foundation and Initially held in London at the Lee Valley Tennis & Hockey Centre in the Queen Elizabeth Olympic Park between 2014 to 2016, then at Loughborough University in 2017 (following the Tennis Foundation extending their agreement to host the event for another year).


From creating the logo, brand guidelines, art directing photo shoots with players at the National Tennis Centre in Roehampton and during the World Team Championships in Holland. To creating all the print & digital communications including: posters, flyers, event programme, tickets, accreditations, invites, autograph cards, player guides and all the large format graphics and branding around the venue during the tournament.

We helped to build a really strong brand and Image around the event year on year that hadn’t been
seen before on the UNIQLO Wheelchair Tennis World Tour. The event moved to America, hosted by the USTA who continued to use the branding for the 2018 event.