Richard Lloyd, Founder & Creative Director set up somethingcreativ in 2009. A senior creative with over 20 years experience, he has worked to build and develop brands from established international companies to SMEs. Previous experience includes leading global design teams at Dunlop Slazenger International Limited, Sports Direct PLC, Nokia and most recently as a consultant to Samsung and the Tennis Foundation. This has given Richard an understanding of different markets and how brands need to develop to meet the evolving needs of their consumers.
At somethingcreativ we realise that to drive awareness of and build brand love then our creative ideas must have a lasting impact and style. For us its not just about creating something that looks visually stunning, it’s about catching the attention and engaging with your target audience by highlighting the strengths and abilities of your brand to generate results. With over 20 years experience we offer a take innovative strategic thinking from concept through to final execution to deliver great designs that engage the consumer, establish loyalty and ultimately drive sales.
In addition we have a strong understanding of the needs and expectations of our clients. We help to build brands, whether it’s a start-up brand that we help bring to life, or an established global brand using our vision to drive and inspire everyone it’s targeted at. We offer a versatile approach whilst maintaining high standards and provide a wide range of creative solutions including: branding, corporate identity, graphics, product styling, print, packaging, brochures, advertising, accessories, apparel, luggage, point of sale, digital, colour/trend, material technology and art direction.